“I realised that the market for fish was not all that rewarding despite the efforts farmers put in fish farming. Besides, I was always challenged by many youth coming to office looking for jobs amidst high poverty levels in the country. My colleague and I started dreaming of what can be done to create sustainable and rewarding fish market, create employment and generate income,” she said.
That’s how she came up with the fish sausage idea and has never looked back in her pursuit to supply fish sausages that compete with the already known and tested beef, pork and chicken sausages.
The demand for fish sausages has since grown and that is why she is now intending to venture into regional trade. The first production was sold to friends and small sausage roasters before venturing into hotels.
“I was able to assemble bits and pieces from the net on how to make the sausages. Initially, most raw materials were not there, but I had to improvise, though the discouragements were many and as I sought information, people thought I was out of my mind. I knew I didn’t have much knowledge of it but I was determined,” said Lovin.