Female buying power on the rise in Africa

Women are progressively becoming the biggest investors in Kenya’s mid-market real estate with female buyers making up 62% of the purchases at the Casa Mia property development, situated 45 minutes from Nairobi’s CBD. This is evidence of a trend that has seen the buying power of female consumers increasing in Africa.

Ed’s note: The headline is misleading - Kenyan women entrepreneurs should not be seen to represent a continent.