We’ve been reading about the rising African middle class and urban consumer boom. Here’s the interior of one of the Naivas chain of supermarkets, from a peri urban location on the outskirts of Nairobi. They’ve recently invested heavily in international retail design, as you can see by the layouts in the fresh food section, including offering deli style takeaway of prepared foods and snacks. Most of their supermarkets also have a small snackbar and coffeeshop, often with free wifi for customers. While the vegetables may be familar to mama, its interesting to note that these photos could have been taken anywhere else in the world. What still remains to be put in place, however, are modern cold chains back to the farms. Most such vegetables are still sourced through the myriads of small markets and farms through an extended informal network of transporters, buyers, aggregators and brokers.

Photo Credit: Niti Bhan

  1. dressesandyarn reblogged this from thestoutorialist
  2. thestoutorialist reblogged this from angelsscream
  3. ik4rus reblogged this from the-real-goddamazon
  4. saltthought reblogged this from shabazzpizazz
  5. theladyinthestripeddress reblogged this from shabazzpizazz
  6. shabazzpizazz reblogged this from africaisdonesuffering
  7. 1shara reblogged this from jazzypom and added:
    Yep, we got everything! And Naivas has got nothing on Nakumatt one of the largest chains. When I go home though, I...
  8. fugitive-from-the-sea reblogged this from gaysciencedivision
  9. jazzypom reblogged this from shareiscorner and added:
    What? In the first pic, to the far right- is that yam I see? Like proper yam? Ugh, roast yam slathered in butter with a...
  10. shareiscorner reblogged this from badass-bharat-deafmuslim-artista
  11. marliesinafrica reblogged this from africaisdonesuffering
  12. ichasethemoon reblogged this from the-real-goddamazon
  13. bitterseafigtree reblogged this from the-real-goddamazon
  14. coloursthatburnbright reblogged this from africaisdonesuffering
  15. lepidum-libellum reblogged this from the-real-goddamazon
  16. mensasmoov reblogged this from africaisdonesuffering
  17. no1currica reblogged this from badass-bharat-deafmuslim-artista
  18. supremedork reblogged this from dottianne
  19. jillianpms reblogged this from the-real-goddamazon
  20. dreamhard reblogged this from africaisdonesuffering
  21. angelsscream reblogged this from the-real-goddamazon
  22. loscornballs reblogged this from the-real-goddamazon
blog comments powered by Disqus