77 posts tagged brand
77 posts tagged brand
Botswana’s economic strength came from it political stability. The Botswana government has some of the lowest levels of corruption in the world.
“We are committed to progress and integrity.” She saw the country’s resources as a blessing, which the people had managed well enough to turn into an economic advantage.
On a recent trip to a first world country, which she refused to name, Makgato-Malesu was questioned as to how Botswana happened to have a better credit rating than that country.
“I had to explain that it did not matter where you came from but how well you managed your resources.”
After what many market players have described as impressive performance in the West African region, ICT device assembler, RLG communications has entered Kenya, hoping to spread itself into the booming East African market. The company is hoping to enter Tanzania and Ugandan markets using its Nairobi base under an aggressive plan intended to capture the entire continent within the next five years.
Already, a number of telecom firms and distributors have expressed desire of working with RLG, a company perceived by many Kenyans as a true pan-African brand.
RLG’s flagship products, the Uhuru (a tablet and laptop combined) had its name from East Africa, a Ki-swahili word meaning freedom. The product is said to have taken over the tablet market in a number of African countries.
The company is also hoping to replicate its largely successful Youth-In-ICT training and Corporate Social Responsibility strategies in support of a country that has allocated heavy budgets towards job creation and ICT training.
It has already begun technology partnership discussions with the Jomo Kenyatta University Consortium for the supply of laptops for schools, a deal likely to accelerate the process of establishing an ICT Assembly Plant in the capital.
Another social intervention likely to have huge impact on Kenyan government’s job creation for the youth agenda is the enterprise project which has provided solar powered kiosks and tools to dozens of youth in the Gambia, after successful execution in Ghana, the Gambia and Nigeria.
Africa’s emerging consumer class has caught the attention of a number of multinational companies across a variety of consumer facing sectors. The growth in disposable incomes across the continent has led to the expansion of a number of healthcare and beauty companies into various African markets
What were the reasons behind the deal with Revlon?
I came into Kenya about a year ago and I realised that there was not really a formal market to buy cosmetics. There was not really a place where you could buy the cosmetics and go there a second time and get the same product… so, I approached Nakumatt… I joined them to launch a cosmetics division. We started with Revlon because it is a brand that is very well known to Kenyans and it is also a brand that has come and gone out of Kenya. It is also the number one selling brand in Africa; it’s a very affordable and quality product. We decided to launch our division with Revlon, but Revlon is just one of the brands that are going to be within our entire cosmetics division. Revlon is just the beginning.
From the humblest of beginnings, Bethlehem has built soleRebels into the planet’s fastest growing African footwear brand and the very first global footwear brand to ever emerge from a developing nation.
She has created world class jobs, and empowered her community and country, whilst presenting a galvanized, dynamic face of African creativity to the global market.
Bethlehem was born and raised in the Zenabwork/Total area of Addis Ababa, one of the most impoverished and marginalized communities of Ethiopia. Growing up Bethlehem saw that Ethiopia had plenty of charity “brands” but not a single global brand of its own, so she set out to change all that. In early 2005, fresh out of college in Addis Ababa, Bethlehem founded the trailblazing footwear company soleRebels to provide solid community-based jobs. Tapping into her community’s and the nation’s rich artisan wealth and heritages, Bethlehem started re-imagining what footwear could be.
Seven years, many shoes and hundreds of creative, dignified and well paying jobs later, soleRebels is the planet’s fastest growing African footwear brand and the world’s first and only World Fair Trade Federation [WFTO] Fair Trade certified footwear company. Constantly elevating the idea of what her brand can achieve, Bethlehem has led soleRebels to become the first ever brand from a developing nation to open branded, stand-alone retail stores around the globe including in Asia and the EU. soleRebels is on track to be the first global branded retail chain from a developing nation to open 100 stores and achieve over $100 million USD in revenues by 2017.
According to Paulo Ferreira, head of enterprise mobility at Samsung SA, the latest technology goes beyond hardware, as Samsung is also offering various content services to the African consumer.
The brand’s music service, The Kleek, is an application designed and built in Africa to cater to consumer demand. Samsung’s WiFi service, via Always On, entitles the owners of all Samsung devices bought in the last three years to 1GB free WiFi every month for a year.
In addition, Samsung has partnered with eKitabu, East Africa’s leading e-book retailer, to bring digital textbooks to underprivileged communities across the continent.
The last of its service offerings was the Smart Trainer, which, according to former Bafana Bafana player Mark Fish, allows children to train with the guidance of the players they admire.
“We hope this app will help kids to become like the stars they see in their national teams,” said Fish.
“Ultimately, it is about smart products, for a smarter Africa and a smarter you. Your laptop speaks to the printer; your fridge saves you money; and your washing machine worries about the environment. This is the vision Samsung is engineering on a global level,” concluded Samsung’s deputy MD and director for consumer electronics, Matthew Thackrah.
Ed’s note: PR yes, but its an interesting trend and orientation by a consumer electronics giant.
Tonyi started his business, Horseman shoe, while he was an undergraduate at the University. He started by buying from manufacturers in November 2009 and by August 2010, he had opened his own workshop and employed artisans.
“The business idea came when I first bought a locally made shoe for myself and anytime I put them on I had unending compliments. Friends became interested in owning pairs. It then dawned on me that there’s an opportunity to make a viable venture out of it for myself and the craftsmen who usually operate on very small and informal scale. The whole idea was to migrate these guys from their corner shops into a factory”
“I also wanted us (Ghanaians) to move away from the patronage of second hand products. I believe we deserved something new and decent for our souls rather than pre-owned stuffs imported from Europe. So we have to create something by us and for us”, he added.
They are also now investing in research and development to learn more about skin pigmentation and hair biology.
“We do quite a bit of ‘first principle’ type studies where you are analysing the nature of skin and hair to try and make sure you have a solid bedrock of data on which products can be developed,” says Skingsley.
“If you take make-up, to some degree it’s just a question of shades. You can adapt an international product and make sure you have the right shade choice. But if you take hair, you have to rip up the rulebook and start again. African hair is completely different from Caucasian hair, or Asian hair.”
Unilever’s R&D category director for personal care in Africa, Jennifer Cromie, agrees.
“The biggest challenge for African women is getting a comb through their hair in the morning and getting into a style. That can be physically painful”. Hair biology differs across Africa too. “West African hair is coarser, thicker and harder to style and relax chemically while East African hair – notably in Kenya and Somalia – is finer and softer, sparser in some cases,” she says.
Anti-ageing products need to be different too across groups as well. “Aging for Western women tends to be mainly around wrinkles or sagging skin. For Africans, it’s much more about dark spots and uneven complexion,” says L’Oreal’s Skingsley.
As well as scientific R&D, the two companies are building their knowledge of African consumers – and especially women – by developing closer ties with dermatologists, and hairdressers.
“We need to understand the role that a lady’s hair stylist plays in her life, especially the African consumer,” says Jennifer Cromie.
“They have a close relationship with their stylist. They trust them and take most of their advice.”
ed’s question: Do you think these big brand names with no experience of black hair will have any impact, given the decades of brands available in Africa for these products?