“China is no longer an option,” she says. “We are dealing with a new reality.
The world is so heavily debt-ridden and those companies reliant on old money sources are doomed to stagnate, downsize, face acquisition or ultimately succumb to bankruptcy.
“In light of the 2008 post-recession shockwaves, how can any company refuse to switch gears and adapt to the new reality at hand.
Some companies foresaw the rise of Asia and positioned themselves to trade with, source from, or serve Asian markets like China.
But that represents only a small percentage of businesses who managed to align their long-term ambitions with Asia.
“Africa has failed to secure a larger slice of the huge investment potential China has and is continuously making on the continent. Teams going out to negotiate and market on behalf of Africa are not composed of the perfect mix of talent, personalities and synergy needed to maneuver Chinese deal-making sessions.
We’re not doing it right as a continent. Africa is using Euro-centric perceptions to negotiate a whole different playing field and it is not working.”
In the future, Rwese hopes to join an international team of management experts devoted to designing solutions for clients tapping into Chinese consumerism.
She believes much more work needs to be done for the country to reap the benefits of China’s growing outbound tourism to her homeland.
(via Chinese women inspiring Africa |People|chinadaily)

“China is no longer an option,” she says. “We are dealing with a new reality.

The world is so heavily debt-ridden and those companies reliant on old money sources are doomed to stagnate, downsize, face acquisition or ultimately succumb to bankruptcy.

“In light of the 2008 post-recession shockwaves, how can any company refuse to switch gears and adapt to the new reality at hand.

Some companies foresaw the rise of Asia and positioned themselves to trade with, source from, or serve Asian markets like China.

But that represents only a small percentage of businesses who managed to align their long-term ambitions with Asia.

“Africa has failed to secure a larger slice of the huge investment potential China has and is continuously making on the continent. Teams going out to negotiate and market on behalf of Africa are not composed of the perfect mix of talent, personalities and synergy needed to maneuver Chinese deal-making sessions.

We’re not doing it right as a continent. Africa is using Euro-centric perceptions to negotiate a whole different playing field and it is not working.”

In the future, Rwese hopes to join an international team of management experts devoted to designing solutions for clients tapping into Chinese consumerism.

She believes much more work needs to be done for the country to reap the benefits of China’s growing outbound tourism to her homeland.

(via Chinese women inspiring Africa |People|chinadaily)